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Beyonce Starring in Disney Advert

January 29, 2007 | Comments 22

Beyonce Starring in Disney Advert
Singer Beyonce Knowles, actress Scarlett Johansson and footballer David Beckham are among the stars appearing in a new Disney advertising campaign.

Renowned photographer Annie Leibovitz shot the celebrities in various fairytale guises in a promotion for Walt Disney’s theme parks.

Recruited by Disney to promote Disneyland and Walt Disney World’s Year of a Million Dreams campaign, Leibovitz persuaded her famous friends to dress up as classic Disney characters. The first images in this ongoing series will appear in the March issues of Vogue, Vanity Fair, W, GQ, Conde Nast Traveller, Cookie and The New Yorker reports USA TODAY.

“We started by looking at the classic stories – Snow White, Cinderella, The Little Mermaid, Peter Pan,” Leibovitz says in an e-mail interview. “We put 10 or 12 of the obvious ones into development. The people we got to play the central roles in the first series of photographs felt the way I did about Disney. They all grew up with Disney characters.”

Knowles plays Alice from Alice in Wonderland, Johansson is Cinderella and Beckham is Sleeping Beauty’s prince.

Knowles, 25, is seen sitting in a whirling teacup accompanied by singer Lyle Lovett as the March Hare and actor Oliver Platt as the Mad Hatter.

“It was Annie’s idea for me to play Alice,” Knowles says. “If she wanted me to do it, I was up for it, because she’s such a genius.”

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  1. Shuwanna says:

    Pretty cool i think is out of her element…

  2. philip jacobson says:

    you should get scarlette johansen to be alice!!!!!

  3. kailee says:

    when heard you say that you said you were disney and they didnt tell so i looked it up and here it was

  4. If a camel is a horse designed by a committee then Alice in Wonderland is a Tim Burton film designed by Disney fatcats in a boardroom. They spent so much time worrying about selling it as a product that they completely forgot about putting together a half-decent story. This Alice has no character arc; she is exactly the same by the end of the film, and therefore her journey is utterly pointless. The narrative thrust is so weak that they have to resort to a hollow battle scene in order to keep everyone awake.

  5. Peter Pan says:

    Wow.. just nice.. like this part “classic stories – Snow White, Cinderella, The Little Mermaid, Peter Pan”

  6. Taylor Lewis says:

    David Beckham is my idol and i wish that i was as good as him in the game of football.,:;

  7. Maria Rogers says:

    Tim Burton has a unique style when making his movie. I love Nightmare Before Christmas and Edward Scissorhands.*’;

  8. So pleased to read such a entertaining article that does not resort to cheap rhetoric to get the topic fulfilled. Thanks for a great read.

  9. I love Disney! My favorite character is Minnie Mouse. Who is yours?

  10. Taylor Reid says:

    i heard that David Beckham is also suffering from OCD..*,

  11. Taylor Reid says:

    Beckham is probably one of the best players of Football, i love every game that he play-`~

  12. Chair Pads  says:

    tim burton is just like rober rodriquez, they have those weirdness in their movies.`:

  13. i heard too that David Beckham suffers some form of obsessive compulsive behaviour like he wants to count or something”‘*

  14. my kids love to go disneyworld, i think every kid would love to go there.”

  15. all of my kids enjoy the park and rides in Disney World, disney really knows how to please kids ;`,

  16. Laundry Bag says:

    when it comes to football, Beckham is of course the best player that i know .*:

  17. Melatonin says:

    when it comes to directors, i really like the creation of Tim Burton, they are quite unique and have its own style…  

  18. Joseph Labitan says:

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  22. Christin says:

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