The biggest splash in the music department is the Samsung limited edition B’Phone, a Beyonce-branded version of the UpStage music phone originally introduced earlier this year. It was unveiled yesterday at the Samsung store in New York’s Time Warner Building. The handset features gold-and-burgundy colors designed by Beyonce, a Beyonce-themed startup screen and the ability to download exclusive Beyonce photos, videos and a song she recorded as a child.
‘When I was 10, I recorded a song called ’632-5792′ – a phone number. It’s a little embarrassing but it’s cute. There’s a recording of that song on the phone exclusively for my fans,’ Beyonce told journalists. ‘I wanted to make sure people got a feel for who I really am. It’s only through this phone that you can get this close to my life. ‘Beyonce is a global superstar,’ music mogul Steve Stoute, who brokered the deal via his Translation Company. ‘Her fans love music, they love pictures and they love talking. A phone is a natural extension for Beyonce. It’s about working products that her fans like to indulge in.’
In addition, the B’Phone showcases a dual-sided design, with an MP3 player on one side and a phone on the other. It also provides easy access to Sprint’s multimedia content, including Sprint TV and the Sprint Music Store.
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