Beyonce Bears All In New House of Deréon Ad Campaign

August 13, 2010 | Comments 2

Beyoncé’s fashion line has unveiled its new Fall-Holiday 2010 ad campaign, starring Beyoncé herself. Photos for the fashion brand feature the Grammy winner taking it all off and posing as what her mother, Tina Knowles, describes as “1960s pinup girl meets futuristic biker chick”.

House of Deréon, which is co-designed by Beyoncé and her mother, Tina Knowles, was first announced in September 2004. Following which in 2006 Beyoncé teamed up with her sister, Solange Knowles, launching the junior line, Deréon, in order to expand the brand.

To promote her fashion brand, House of Deréon, Beyoncé has gone topless in her recent photo shoot. As shown, Beyoncé can be seen showing her glamorous side as a blonde biker chick in the ad campaign. The campaign was shot by celebrity photographer Tony Duran and styled by Beyoncé.

In addition to showing her wild side as a biker chick the campaign also features Beyoncé posing topless covered in fake tattoos, sporting just a pair of leather boots with a pair of black and silver leggings. The photo shows her body covered in fake black tattoos of a combination of swirls, circles, cobwebs and spiders.

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  1. hawaii bob says:

    aloha Bounce! GREAT KISS ME DEADLY pix in Sunday’s NY Dailey News of yer married self. mahalo aloha hb ps on this site 2!

  2. Simon says:

    Are you speaking english or chinese???:)

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