Giorgio Armani announced on Thursday that Beyonce Knowles will be the face and the voice of his next women’s fragrance, called Emporio Armani Diamonds, due out in the fall. The singer will appear in both print and TV advertising and will sing her own rendition of a classic American song. Armani’s beauty licensee, L’Oreal, is apparently betting heavily on this launch, especially as a vehicle to refocus the Emporio fragrance business in the U.S.