The next time you whip out your credit card to make a purchase, you may hear ‘Bootylicious’ playing in the background. American Express has announced that Beyonce Knowles will be their next celebrity rep. The credit card company has reportedly signed the singer/actress to a multi-million dollar ad campaign that will launch in late 2007. And she’s getting a jump start on her duties. Reportedly, the Destiny’s Child singer couldn’t wait to get things started, with a photo shoot and commercial taping already on her itinerary.


An industry insider told press, ‘She’s a role model for so many young people,’ says an insider. ‘She has tremendous cross-over appeal the same way Tiger does. She’s an inspiration for lots of people. She’s a great fit for American Express.’ Beyonce follows in the footsteps of Tiger Woods, Ellen DeGeneres, Robert DeNiro, Venus Williams, and Kate Winslet as she promotes American Express.

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